Short Film Audience Research Predictions

I was interested to see what my understanding of my target audience was like prior to the survey, so I made a few predictions based on the questions and answer choices that I included. Here are the following hypotheses:

I think that the majority of my target audience will:

• have completed AS levels or higher
• fall into the age group 16 to 24
• prefer to use either Facebook or Twitter
• prefer to see young adults being represented in media texts
• say that they are somewhat or completely film literate

Once I receive responses from both my online and my paper surveys, I will collate the data and analyse it along with these predictions.