To accompany my short film, I also need to produce a poster to promote it. I have made notes on points to consider.
Connotation: Imagery and symbols carry connotations - it is important to choose the right colours, symbols and shapes to convey the intended meaning
Anchorage: For example, a caption anchors a picture, and vice versa
Preferred reading/ Negotiated reading/ Oppositional reading
Tone: The overall impression gained from human communication is 70% non verbal, 23% tone, and only 7% actual words
Register: vocab, style and grammar. Consider the many degrees of formality; man, guy, bloke
Intertextual and intermedial references: Shows awareness of wider media context
Target audience: to be kept in mind
Representation: the portrayal of groups in society- be prepared to discuss the seven areas of representation; values and ideologies
Effect and effectiveness: research using surveys, focus groups, polls and through finding sales figures etc
How to read a film poster: the film's style, title, colour /colour saturation, certificate, costume, props, iconography, intertextual references, positive/negative space, context, font, shape, texture
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