The first feature of the poster that is noticed is the striking yellow text against the black and white format of the image. The colour yellow carries connotations of happiness and joy, whilst black and white may prompt a more emotional response. The lack of colour might connote a lack of something within the film, in a figurative sense, or to strip down and take away things from the image that might interfere with the directors intended message. The yellow on the grey background might imply that the protagonists begin with a dull scenario, and throughout the narrative, find something that makes them happier. Meanwhile, the mise en scene within the poster, specifically costume and location strongly suggests issues and themes surrounding the working class and poverty.
The shapes in the poster allow for positive space to fill the bottom half, whilst there is negative space left for text and graphics in the upper half. The main focus of the two characters are shown at the front, whilst their background is shown in shallow focus. This might imply that the characters are breaking away from their background, and not letting it restrict them. This may suggest themes of determination and perhaps youth activity, as the boy has a camera around his neck, therefore hinting at a hobby.
Whilst leaving the photograph the main aspect of the poster, the text fills the negative space which is the sky above the flats in the background. This works well as it has almost been designated to text from when the still was taken, which shows thought being put into what was going to be written. Other than the title, the text matches the monochromatic colour palette of the photo, which allows the title to be effective in clearly being identified as the name of the film, and easy to associate with the image. It seems the same or a similar font has been used throughout all of the text, although there is a mixture of upper and lower case and wording of different sizes. This definitely suggests a hierarchy and the statements in which the producers of the poster would want the consumers to read the most. The director has been recognised for his other film, which has been referenced, which shows example of intertextuality. Along with the credits from intermedial companies, these are the largest pieces of text on the poster following the title. This might suggest that the producers want to draw in an audience that is likely to recognise the director from his previous work as opposed to his name, which is shown in smaller font, or those that like to watch based off of others opinions. Meanwhile, the billing block and the references to film festivals are much smaller, which helps in making the poster look cleaner and neater. The laurel leaves suggest that this is a further release of a poster, after attending several festivals and being nominated for awards.
The font itself is a basic sans serif typeface, which might lend itself to the connotation that the characters lead quite dull, basic lives.
The reviews and the star ratings are a conventional feature of a film poster, in which even less media literate audiences will understand and will be able to access. The adjectives used are also quite accessible to those of a younger reading age, which immediately gives the consumers the influence of a shared positive viewpoint amongst the intermedial companies mentioned below in a smaller font.
There is no tagline for this poster, which might suggest the context. It raises more questions about the content of the film considering there is no hints given. This poster has already suggested that it was making its rounds of various film festivals, and has been rereleased. Considering the dimensions of the poster, this may have been used as a traditional poster to advertise on billboards or similar, as it would only fill up half a page, or sideways in print format.
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